My first venture with Tease was actually The Evening Class interview with Steve Barretto and his "Brown Jesus" campaign. I now follow through with a conversation with street artist Amos Goldbaum, who I recently met in front of The Coffee Bean on Market Street on my way from a press screening to dinner with a friend. I was stopped in my tracks by one of his designs—a t-shirt that sported a collection of old movie projectors. For a better view of the image, be sure to check out his website, the store section, under shirts, where if you click on the image it brings up a large detail (and save yourself $3 by buying them directly off Amos at his street boutique).
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Michael Guillén: So where did this idea of the t-shirt with the old movie projectors come from, Amos?
Amos Goldbaum: I took out a Montgomery Ward catalog from the library. It was a collection of Montgomery Ward catalogs from the 1930s and I was drawing a lot of different old machinery from there and they had a series of models of old film projectors that they were selling.
Guillén: You traced them?
Goldbaum: No, I didn't trace them. I drew them freehand in pen and then went through the process of getting them on to silkscreen for the t-shirts.
Guillén: So what's your background? How did you end up being here in front of The Coffee Bean on Market Street promoting your entrepreneurial street boutique?
Goldbaum: [Laughs.] I don't know, man. I heard about this street artist program through my mom's friends and it sounded pretty sweet, y'know? Making money off your artwork.
Guillén: You have to get a license from the city?
Goldbaum: Yeah, you get a license. I just graduated from college so I needed to make some money and it's going pretty well.
Guillén: You graduated with an art degree?
Guillén: Well, I gotta tell you this other t-shirt I bought from you….
Goldbaum: The Sutro Tower?
Guillén: Yeah, it's a hit with my neighbors up on Bernal Heights. They've actually stopped me on the street to say, "Hey, that looks like it's on Virginia Street!"
Goldbaum: I need to go back and see what street it is so I can tell people. I live just below there on Richland.